THE CREATIVE PROCESS
To understand the video creation process, we've broken down all the stages of production below.
A productive video starts on paper, nothing is left to chance. Research is the essential step before any shooting takes place. It is important to look at your competitors, identify your strengths and create a solid key message.
To understand the video creation process, we've broken down all the stages of production below.
A productive video starts on paper, nothing is left to chance. Research is the essential step before any shooting takes place. It is important to look at your competitors, identify your strengths and create a solid key message.
1. CONCEPT
We start by identifying the purpose of the video. We examine the competition and compose a solid key message that’s based on the strengths of the brand and the needs of your audience.
2. SCRIPT
The second phase involves creating the script. It’s here that our ideas crystallise. We’ll do the necessary testing and tweaking. Once its approved, we move on to the storyboard.
3. STORYBOARD
After the script is complete, we then work on the storyboard. A storyboard serves to illustrate exactly what shots are necessary to realise the goals set out in the script.
4. PRODUCTION
Lights, Camera, Action! The day of the filming. Our team will turn up to the location with all the necessary equipment to capture all of the elements for the video.
5. EDITING
Once filming has wrapped we take all the footage back to the editing room to begin the edit. Here we will shape the first draft of the video and request your feedback.
6. FEEDBACK
We update our clients and collect feedback on each stage of the edit. Through this feedback, we shape the video to meet (and often surpass) the expectations of our clients.
7. FINALISATION
Before we’re done, we need to add titles, sound effects and music. We’ll also colour grade the video, ensuring that it’s stylish and consistent throughout.
8. DELIVERY
Once the video is complete, we hand it over to the client. We then monitor the videos performance over the coming weeks making sure it performs how it should.
1. CONCEPT
We start by identifying the purpose of the video. We examine the competition and compose a solid key message that’s based on the strengths of the brand and the needs of your audience.
2. SCRIPT
The second phase involves creating the script. It’s here that our ideas crystallise. We’ll do the necessary testing and tweaking. Once its approved, we move on to the storyboard.
3. STORYBOARD
After the script is complete, we then work on the storyboard. A storyboard serves to illustrate exactly what shots are necessary to realise the goals set out in the script.
4. PRODUCTION
Lights, Camera, Action! The day of the filming. Our team will turn up to the location with all the necessary equipment to capture all of the elements for the video.
5. EDITING
Once filming has wrapped we take all the footage back to the editing room to begin the edit. Here we will shape the first draft of the video and request your feedback.
6. FEEDBACK
We update our clients and collect feedback on each stage of the edit. Through this feedback, we shape the video to meet (and often surpass) the expectations of our clients.
7. FINALISATION
Before we’re done, we need to add titles, sound effects and music. We’ll also colour grade the video, ensuring that it’s stylish and consistent throughout.
8. DELIVERY
Once the video is complete, we hand it over to the client. We then monitor the videos performance over the coming weeks making sure it performs how it should.
Want to discuss your project? Drop us a message by filling in the details below.
Alternatively you can speak to us direct on: 01253 508670
Alternatively you can speak to us direct on: 01253 508670
©2019 Globegig Media
Caxton House,
Caxton Ave,
Bispham,
Blackpool,
FY2 9AP
Tel: +44 (0)1253 508670